The City of Newport News wants anyone with a Newport News connection tell what makes it unique and create an authentic message.
This is part of a 2019 Newport News City Council Strategic Plan prioritizing People, Places and Quality Government.
“Newport News has a powerful and inspiring story to tell,” said Newport News City Manager Cindy Rohlf. “This branding initiative will help us communicate that story in a way that resonates with a variety of audiences.”
Newport News partnered with Jacksonville-based North Star Place Branding + Marketing on the project. North Star has helped develop brands for more than 250 cities, regions, states and municipalities nationwide.
“Over the next several months, we plan to engage with a wide range of voices, including residents, businesses, visitors, students, and state and regional leaders to get a feel for the history, culture, geography, and society of this historic waterfront city,” explained Will Ketchum, CEO of North Star. “Anyone who lives or works in Newport News, as well as those who feel a connection to the city, will have the opportunity to add their voice to the research.”
Newport News will offer numerous opportunities for engagement, including focus groups, interviews, phone conversations, virtual meetings, and a community-wide survey.
The city has launched a website, www.ShareNNVA.com, to provide background information on the project and post updates. The public is asked to visit the site to learn about the project, register to be emailed when the community-wide survey is live, sign-up as a brand ambassador or share their Newport News story. The website is available in English and Spanish.
“We hope the community will embrace this process and share their input and vision for our city,” said Cindy Rohlf.
To get involved and track the project’s progress, visit www.ShareNNVA.com. The city created a video to highlight the project. The public is also invited to visit Newport News Television’s YouTube page to view a video highlighting the project.
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