Hampton University third-year architecture student Trajan Baker placed in the top three of ten total winners in Target’s Historically Black Colleges and Universities (HBCU) Black History Month Challenge.
The HBCU Design Challenge is a competition to design T-shirt artwork and graphics for the Target 2022 Black History Month campaign. Three winning designs were selected. In addition to having their designs featured as part of this year’s collection, the winners had the opportunity to partner with the Target team to learn about all aspects of production – from textile selection to placing the new products in stores.
About his design, Baker said, “I wanted my artwork to speak. It’s entitled, ‘We Rise.’ It’s meant to demonstrate how we as black people have pulled ourselves up from everything we’ve been through in the United States of America. If you look at the top of my design you see something blooming and that represents our prosperity. The fist is the black power fist,” said Baker.
“I feel very proud to represent my HBCU, Hampton University. I feel like this is our design as a whole. I’m taking the tools that I’ve learned from Hampton and I’m applying my own artistic creativity to produce work. Being able to showcase my art to the world and just being acknowledged, you’ll always remember Hampton University. It feels great,” he said.
Baker is currently studying architecture and owns a creative business. He is attempting to merge the two disciplines.
Baker received a $3,000 case prize, Apple Mac Book Pro, UX Design Course valued at $4000, and Snapchat AR Spectacle Glasses
Hampton University President Dr. William R. Harvey said, “our students here at this illustrious university continue to go above and beyond to excel in their chosen fields. We are proud to acknowledge Mr. Trajan Baker for his outstanding success on behalf of Hampton.”
To purchase Baker’s design visit: https://www.target.com/c/black-beyond-measure/-/N-4utaz?Nao=0.
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